Remember they will trust it only to the extent that they can understand it, so make it short, friendly, and custom to your business needs.
- SPECIFY what types of information you collect from your website visitors and if the information is personally identifiable (names, addresses, telephone numbers, e-mail addresses, credit card numbers, IP addresses, access dates and times, etc.)
- EXPLAIN how the information is being collected and how long it will be stored for. (web forms, cookies, surveys, newsletter sign-up or opt-in, order placement, event registrations, and other).
- FOCUS on why collecting this information is beneficial to the reader. At times, collecting information is related to record keeping for further user activity or transactions. When they understand why collecting data is necessary, they will be more likely to share 🙂
- DISCLOSE exactly what the information will be used for, and who specifically will have access to it when they give you consent on its use. Do you share or sell their information with anyone? I personally think a customer’s information is sacred!
- INCLUDE contact information so the visitors can reach out to the appropriate person for questions, comments, or concern.
- ASSURE that confidential information is stored, protected or safeguarded and how, if that is the case (secured files, access controls, SSL?).