What business are you in?

In January of 2009, I was in Las Vegas for a business convention where I met Scott Bedbury and heard him talk about his vision in creating the Starbucks brand:  

“We are not in the coffee business serving people; we’re in the people business serving coffee”.

I believe that, because even though I don’t drink coffee —or caffeine!— I am a Starbucks regular!

As a success guide, I help moms develop a visible, credible, and profitable personal brand, and I am a firm believer that if you create an experience around your charisma, unique personality, capabilities, gifts, and talents, and your experiences and stories, then you will be successful in any business, any market, and any economy, especially when you’re passionate about what you do!

Because we all evolve, I always encourage my clients to brand themselves in a way that no matter what they decide to do, or the direction they decide to go, their customers will follow.  It’s called being in the people business!

What business are you in?

What business are you in?

Are you in the business of a pleasant sensory experience? If your office looks messy, your car smells ‘weird’, the restaurant you take them to lunch serves horrible food, or you say something they judge inappropriate, the experience you provide could be at stake. If your business is online, is your web presence sending the right message?

Are you in the business of delivering excellence? If you promise quality, you simply must deliver quality. When a customer knows, likes, and trusts you the degree of doing business with you, you know your branding is working for you and you connected with them.  Yes, YOU, it all comes down to you!

Are you in the business of improving yourself?  Denial is a capital branding sin.  No brand is perfect!  However, those who are successful know to capitalize on their strengths and find the opportunity on their weaknesses. My advice is: reinvent yourself constantly, learn, improve your strategy, and be consistent in what you’re doing well!

Are you in the business of providing benefits?  Let’s say you’re a mommy blogger… What are the benefits you provide?  What are the results you promise? What’s in it for your readers, visitors, and subscribers? Could they be laughter, learning, motivation?  Could it be that you’re saving them money through your unique ability to spot deals? Or most importantly, would this mean that their lives will be easier, safer, more comfortable…happy? If you are a coach, what is the transformation you offer?

Acknowledging the real benefits will show you listen and you care! It’s the old “I don’t care how much you know until I know how much you care!” attitude that is true for most humans. 🙂

What unique experience comes naturally with your product, service, or information?  I can’t wait to find out!

Elayna Fernandez - Author - 
Speaker - Success Guide to Moms and Mompreneurs
© Elayna Fernández ~ The Positive MOM

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72 thoughts on “What business are you in?

  1. I am in the business of being a teacher, mother, wife, runner – way to many roles but trying to perfect each and every one of them.

  2. I’m in the business of being the best wife, mother and grandmother I can be ~ while trying to be the beautiful, caring person that my mother was

  3. I would have to say from the choices you offer that I am in the business of providing excellence! I work full-time in an insurance agency that specialized in 501C3’s, churches and private and charter schools. My side job is my business where I do photography and other promotions. Excellence is definitely a MUST for me, regardless!

  4. I boost brand on line and I create digital strategy and I build on line relationships and stories with a strong human touch. I am a Mom too and that is of course my biggest job and passion informing all other passions.

  5. I am a blogger and a teenager wrangler at the moment. With 3 teens running around my home there are hormones everywhere. I am a lucky to make it through a day with my sanity lol.

  6. I’m in the business of being a stay at home mom and making sure that my kiddos grow up to be respectable, well mannered, citizens… who also have a sense of whimsy and adventure.

  7. Let me tell you what I like about Starbucks… I don’t drink coffee, and only drink herbal tea. When I go with my Daughter to Starbucks, they will give me a cup of hot water to brew my herbal tea.
    That… is why I always buy my Daughter Starbucks gift cards.

  8. At the moment I am in the business of finishing my degree and continuing to provide the best life I can for my little girl. Being a mom is my top priority and I am doing everything I can to make sure I am doing the best job.

  9. Right now I’m currently trying to transition into a fitness business. It’s slightly difficult to make the transition, but I’ll get there soon enough. 🙂

  10. I am a real estate agent as my full-time career and how office and a partner in a winery which is my true passion.

  11. What a great article. My focus is on living life as fully and as wholeheartedly as I can. I want to really make the most of this human existence.

  12. I love the one about improving yourself. I haven’t been able to work on myself as much as I need to. I really need to become the old/new me. Inspiring words.

  13. Particularly for bloggers, your personality goes a long way towards attracting and retaining an audience. It is SO important to build a brand around YOU as a blogger!

  14. I am retired from a 30 year career and I am in the business of trying to figure that all out. Just living life and figuring out what I want to do next and loving every minute of it.

  15. Great post. It’s not just about how good you are or how good your product is. It’s about how good you look, how good you make the other person feel, and how well you’re perceived.

  16. Great questions, Eleyna! You’re clearly very business savvy. I know plenty of business men and women here who should think about their answers and improve their service.

  17. I was in the business of bookkeeping-my own bookkeeping service for a little over 10 years-I am now semi retired but still have some of those clients. Yes, It is very important to keep people happy no matter what you do–please note that I have been with these clients for well over 10 years now–they won’t let me fully retire!!

  18. Love your post…and the Peppermint Mocha goodies (like the brownies) at Starbucks during the holiday. I think for me…I bring a lot to the table when a client works with me – more than 15 years of experience writing for clients; solid newspaper journalism and research background; graphic design abilities; and a lengthy online presence.

  19. As a travel writer, I’m in the business of sharing great destinations and attractions with families to inspire them to travel. I love to look for the less traditional experiences — like farmer’s market.

    The ultimate compliment, to me, is when a reader lets me know my article helped them plan their travel OR when the destination asks to share the post through their network.

    The Starbucks story is a great inspiration!

  20. I really like these questions to ask yourself- even when not in business but just in life. I am not sure where my blog is going to go but I know in my professional life (my actual 9-5), our company is in the business to provide good customer service, quality care and patients first.

  21. I am a mommy blogger that is starting her own peer to peer mentoring as well as life coaching and offering one on one sessions. I really love what you do and I would love to learn how to brand myself better as my own self is what I’m selling in the essence of my blog.

  22. I am an entrepreneur, mom, community, business leader & making difference one life @ a time!!

    Always finding ways to improve everyday for my family, business colleagues and community. My ultimate goal is to leave a legacy behind for others to remember me.

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