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[ Publishing ] How To Write A Compelling Book Endorsement

As a mompreneur mentor, publishing is a big part of my work, and with my daughters publishing their own book, it is part of my homeschool curriculum and my life as a mom. Worlds collide, I know.

This week we are gathering endorsements for their book and the smooth process reminded me what a wonderful skill is to know how to prepare a successful book endorsement… and this blog post was born.

Endorsements appear on the book’s back cover jacket or on the first couple of pages of the book, and they are a great tool to attract buyers at book stores.

They are great to showcase on the book’s website, in printed flyers advertising the book, and in email announcements of the book for the official launch or release. 

Writing an endorsement is a win-win opportunity that will give you exposure and will increase your book sales!

How To Write A Compelling Book Endorsement

How To Write A Compelling Book Endorsement ~ The Top 5 Rules

Elayna Fernandez ~ The Positive MOM


Keep it short, succinct, and simple, unless the author encouraged you to write something longer. 50 to 100 juicy powerful words are ideal for the author to use on his/her marketing materials or book launch copy

Elayna Fernandez ~ The Positive MOM


The best endorsements sound relaxed and informal. Big words are cool (I’m a nerd!) but the best way is to be authentic and write from your heart, describing your experience in reading the book…like you’re talking to a friend!

Elayna Fernandez ~ The Positive MOM


In your endorsement, briefly explain the specific elements of the book that affected you and how. Be colorful in your language by using adjectives or feeling words. Also, make sure you share the details of how you or someone you know benefited exactly from reading the book.

Elayna Fernandez ~ The Positive MOM


It’s a great idea to talk directly to the intended audience, addressing their industry, their problems, interests, or desires. The book title and subtitle should have done this, but remember that endorsements are searchable when posted online.

Elayna Fernandez ~ The Positive MOM


Write your name exactly as you wish it to appear, and include your official title or credentials, your URL (in case they decide to link back), and if you have a published title, you can add that too, just don’t go overboard in shameless self-promotion. Remember this is a time to spotlight them, not to draw attention to you as the main goal.

Top 3 Questions To Ask An Author Before You Write A Book Endorsement

  1. What’s the deadline? Timing is huge, especially if it’s going on print!
  2. May I see existing endorsements? Study them well so you can say something unique yet consistent, to create curiosity for the reader.
  3. What’s your main focus? Book publishing is not just about sales, it’s a strategic positioning move.

Ok, that’s that!

Next time you are asked by an author or publisher to write an endorsement, be flattered LOL, and be strategic!

It means you are recognized as an expert on the subject matter or genre, and they consider you a GIVER. 🙂

Elayna is a homeschool educator, single mom of 4, founder of the Positive MOM Community, award-winning Storyteller, Story Strategist, and Student of Pain. She’s a bestselling author, internationally acclaimed keynote speaker, and 3x TEDx speaker. To receive a gift from Elayna, click HERE.

Be Positive and You Will Be Powerful ~ Elayna FernandBe Positive and You Will Be Powerful ~ Elayna Fernandez ~ The Positive MOMez ~ The Positive MOM
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Larry V Nusbaum

Thursday 9th of June 2022

The term I would use for this body of work is "triumphant". I went through a full range of emotions, and we've all had ups and downs, challenges in life, but its the courage and ability or resilience that most resonates with me. I endorse this book, and believe so many would benefit from the read!

How To Make Your Book A Bestseller And Become A Bestselling Author

Wednesday 24th of June 2020

[…] As soon as your manuscript is finished, you want to have potential reviewers ready to read it and endorse it. Having a credible expert write the foreword of your book and having known personalities praise […]

Fran Fernandez

Thursday 21st of May 2020

Great article and most helpful.. I am a writer and I often ask people to do an endorsement. This would be great to give them. Also be good to give people who I ask to endorse. Thank you. God bless you.


Saturday 8th of March 2014

I love these, especially #2. Reading a good endorsement, that sounds like it was written by a friend and not a salesperson, can be the difference between buying a book or putting it back!

Mharms @ Bright Bundles

Saturday 8th of March 2014

What a great achievements for your kids. Yup endorsements should be friendly for the consumers or readers.