Isela Abarca, Managing Director of Matterkind Speaks in the Adsmovil Powered by PRODU Podcast #HablemosDePublicidad: Outdoors is Back in full Swing
MIAMI, FL — November 22, 2022 — (NOTICIAS NEWSWIRE) — The OOH (out of home) was drastically impacted during the pandemic to the point it was considered that it would disappear.
However, it recovered and "has gained tremendous strength and growth," according to Alberto Pardo, CEO and founder of Adsmovil. This is the topic of the new Adsmovil’s podcast episode powered by PRODU: #HablemosDePublicidad with special guest Isela Abarca, managing director for Mexico of Matterkind.
Abarca, whose company is the technology development leader for Interpublic Group in Latin America agrees with Pardo who says: outdoors is back in full swing. "We continue to be susceptible to receive information from our brands on the streets of our cities. Without a doubt, this means that we are recovering and returning to a stable market like a phoenix returns from the ashes," she said.
Regarding the transformation of what is known as traditional outdoors to digital screens, Abarca declared: "For me, outdoors is one of the forms of mass media communication that is being digitized." She compared this transformation to what happened with newspapers, radio and TV, but in the case of OOH it was delayed. "Because digitizing is expensive", given what must be invested in changing a screen that was previously a canvas to an LED. “But I firmly believe that while it has been the last media to be digitized, it is also repositioning and migrating in such a way that growth is imminent.”
Given this evolution and to prevent the industry from becoming decapitalized, Pardo raises the possibility of dematerializing outdoors and converting them into negotiable digital assets using the blockchain and the Web 3.0. Is this a feasible option, for example, through smart contracts?
To know the answer to this question and other aspects about OOH transformation, the podcast is available in the following links:
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Adsmovil is the pioneer company and leader in innovation of mobile advertising solutions in Latin America and the US Hispanic market. Founded in 2009, it is one of the most awarded players in the mobile phone industry, with offices in Argentina, Brazil, Colombia, Mexico and the United States (Miami, Los Angeles, Chicago and New York). Its specializes in Mobile Adnetwork, Mobile Advertising, Spanish and Portuguese Mobile Ad Network, Mobile Marketing, US Hispanics Ad Network, Latino Ad Network, Hispanic Mobile Advertising, Latino Mobile Advertising, Mobile Advertising Solutions, mobile programmatic and mobile tech.