The 5 Stages Of The Marketing Process

The world of business has changed much since my college days, and with E-mail, Social Networks, and Blogging added to the mix, my definition of marketing has definitely evolved. As a Guerrilla Marketing Master Trainer, I know that Marketing is a process that start with any contact you make with anyone, because it is an opportunity to get exposure.

However, I broke down the process into 5 stages, because through my personal journey helping moms position themselves to make 6 figures from home so they can enjoy time with their children, I have learned that contact and exposure is necessary, but not enough, to brand yourself as the solution to your target market’s problems.

the 5 stages of the marketing process according to Elayna Fernandez ~ The Positive MOM ~ Certified Guerrilla Marketing Master Trainer

Contact means “an establishing of communication with someone or an observing or receiving of a significant signal from a person.” We make contact with hundreds, or even thousands of people daily, but because of all the noise out there, we must stand out and go beyond contact to be memorable and leave a mark.

Conversation is “a form of interactive, spontaneous communication between two or more people.” In marketing, we must be active listeners because our prospects are speaking and want to hear information that is relevant to their needs and desires. No one wants to be pitched at, everyone wants to be treated like they matter.

People don't care how much you know until they know how much you care!

Connection is “a relationship in which a person, thing, or idea is linked or associated with something else.” It is not enough to start a conversation; it is imperative to find ways to connect with the audience, which is why being YOU is the best marketing plan! When you are authentic and vulnerable, your personal brand can shine through and you can create deep and lasting bonds.

Community refers to “a social unit of any size that shares common values.” When you go deep into a relationship and connect with people that share your beliefs, preferences, etc., you are able to create a community of people that follow you, subscribe to you, and want to actively listen to what you want to say. It takes 27 exposures before someone decides to buy from you, so this is a crucial step to the marketing process, and one that denotes that your audience deems your content to be of value.

Conversion is “the process of being converted.” Of course, as marketers, when we think of conversion, we go right to the definition that’s relevant to electronic commerce: the act of converting site visitors into paying customers, or to achieve the tangible goal you set as success. When we focus on the dictionary definition, we realize that conversion is a change of heart that we cannot “make happen,” and we can only facilitate. When we converse and connect, our readers, our audience will decide to be a part of our community and, as the relationship grows, they will become our evangelists, sharing our products and services, or in a bloggers’ case, our ideas, with others. Conversion refers to lasting transformation.

the only way to convert is to converse - Elayna Fernandez ~ The Positive MOM

Are you having a conversation with your audience that leads them to connect so deeply they become converted?

If you look at the words Conversion and Conversation, the difference are the letters AT. Because I’m a word-nerd, I can clearly see that in order to get others on board with our product, service, or ideas, we must stop speaking AT people and start conversing with them. Like I always say: The only way to convert is to converse.

What do you think about my 5 stages of the marketing process? How do you plan to use them in your blog or business?

Elayna Fernandez - Author - 
Speaker - Success Guide to Moms and Mompreneurs
© Elayna Fernández ~ The Positive MOM

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68 thoughts on “The 5 Stages Of The Marketing Process

  1. Connecting with the audience is a big one. I think if you can’t find something to relate to, you’re going to lose the person!

  2. Elayna,
    I really like how “Concisely” you have guided us to the path of marketing success here.As I see it, the challenge is between doing this and having the patience to keep doing this over and over to attract a positive response.
    Thankyou so much.

    • Hi Cynthia, it’s fun to see your name here. We must have coffee soon.
      You also make me think of Chapter 9 in “Think & Grow Rich”, Persistence. Maybe we can get Elayna to do a “P” Plan Chart Blog too. Hugs xoxo

  3. Good tips!! It’s so true that social media has changed the face of business! We need to keep changing along with it! Thanks for the tips!

  4. Conversion and community are at the top of my list. I wish that I has more time to focus on talking more with my followers. I find myself getting too busy with the promotion process, trying to grow over the holidays. I hope that I can hire a VA soon to help me with my tasks.

    My favorite quote when it comes to blogging:
    “Slow and Steady Wins the Race.” While it’s nice to have a post go viral or for someone to share my stuff, I am aiming for Brand Recognition.

  5. I love what you have to say about conversion, that it is not simply making a sale or achieving a goal in the sales funnel, but a change of heart in the customer, becoming a believer in you and your offerings. I’m going to remember this and focus more on making a real connection with my potential clients, rather than simply leading them down the sales path. Thank you for your insights.

    • I love your thinking Taylor. Getting to know the people and their goals is so important, otherwise you’re just trying to sell. I think of it as a Mastermind Plan where everyone wins by the power of the others like minded goals.

  6. Wow Elayna, as usual, great training and so timely especially for me.
    Love the “Cs” and will use them in my presentation on a Zumba Cruise this coming week. (Any tips would be WELCOMED too!)

    The Contact part was easy as I was invited to be a sponsor and make Connections as I sample my products during the classes.
    But I needed a special time to have a Conversation in a Community setting. So, I created a Verv~Mosa TOAST event after one of their Zumba classes. The Community part is easy as they are like minded health nutz like me.

    My plan is to invite them into a Continued Community. I’ll use a “12 WK Body Challenge” ~ New Years Resolution Concept with the use of our products. So I’m thinking having a “My Goals” worksheet as a handout could be a way to Create that Conversion I’m looking for.

    Thank you Elayna for helping me CLARIFY my plan and CREATE a HUGE Success for my business!
    Love you and Muchas Gracias!
    Nancy Sustersic
    The CEO of Fun! (Remember when YOU gave me that Title!?!

  7. These are great marketing tips, Elayna. Communication is the best key for marketing. Your 5 stages of the marketing process are just awesome that, I am going to definitely suggest all of them to my Husband. And I agree – The only way to convert is to converse 🙂

  8. You made some solid points. With all the competition we see in the world of business today, having a solid marketing plan is important. We have to connect with our clients and converse with them to know what they want, then delivery on schedule and follow up are key.

  9. If you don’t connect with your audience, they’re not likely to come back or recommend you to other people. It’s important to realize who your audience is and figure out how to really engage them.

  10. These are all great stages and any blogger would be satisfied to be able to do these stages with some success. It is tough, at times, to connect to the people out there on the internet and also the internet is flooded with many sites and concepts just like your own. All lyou can do is keep trying.

  11. I have to admit I don’t know much about marketing so this is a really interesting post to read, I have to admit I personally value word of mouth when it comes to trying new products.

  12. thanks for breaking this down. It is important to know teh process and craft campaigns to get customers to conversion…..over and over again. My goal is to make my clients lifetime customers

  13. Thanks for sharing a great post on marketing. I really have a lot to learn about it and great tips coming from Guerrilla Marketing Master Trainer are always useful.

  14. Elayna, I have never connected how close conversion and conversation are as words. That is great. I love the alliteration too. I can see how I have progressed through these stages with different people. I think the conversations are so key to building the relationship.

  15. As a new blogger these are great tips. Great to know to to talk with the reader and not AT them. Hoping to get to that vulnerable place. Not easy. But I’m sure the time will come (I think! Ha!)

  16. Hi Elayna, if I was to sum up and takeaway one point from your post it would be ‘focus on the heart’. Often times in the marketing world we lead from the mind, we think about formulas and get upset when they don’t seem to work. By focusing on the heart to heart relationships instead I feel we can incorporate your 5 C’s quite nicely.

    Thank you for sharing

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  21. Elayna this article is so very powerful, I can’t remember when I have been so blessed by information. I was researching Periscope. I am so new to this kind of communication. You have made my process so much easier.

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  23. Making connections is something I truly enjoy. I like that you focus on the building of the relationships and community before going into the sales mode. It makes a lot of sense to really convert the person rather than them purchasing from you once and be gone because they don’t believe in your offering. Thanks for the simple steps!

  24. Connections are where I usually get stuck. After the initial, hey, I never know what to say. But this is a good reminder, to be tactical in what I do say, remembering there are more steps after.

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