7 Best Practices You Need To Know Before Designing Your Logo

Logo design is a critical step to creating your brand, because it establishes the image your audience associates with your offering. With that being said, your logo must be meaningful, purposeful, and beautiful!

The Positive Mom logo
The Positive Mom logo was inspired by the word RAISE – as in rearing kids, but also as in helping them grow, and lifting them up. I believe that positive moms can raise positive kids. I was always impacted by the way Rafiki held Simba (in the movie The Lion King) as he presented him to the pride… with pride.. he he he. The mom in my logo supports her child with such joy…as s/he faces her, because besides guiding, teaching, and leading the child, she reflects the world. Her leg is lifted because she is playful, and that’s what women do in the movies when they experience true love’s kiss. The color purple means royalty, spirituality, and imagination. Turquoise means clarity of communication or purpose. The combination of the colors shows feminine energy, and so does her dress. The fonts are feminine, simple, and congruent with the shapes. The color is balanced as it is used in words and shapes, and as it defines the mom and the child as different individuals.

Your logo must communicate an entire idea, simplified to the bare essentials and:

  • instantly communicate what your brand stands for
  • effortlessly convey why you’re the obvious first choice for them
  • trigger an emotional response that generates a desire in just a few seconds

The BIGGEST Misconception About Logo Design For A Personal Brand

As a blogger, work at home mom, or mompreneur, you own a personal brand, so it may seem that your head-shot should suffice to position what you offer – because you offer you (your story or story-telling ability, your writing, your popularity, your perspective, etc.)  You need both a logo and a Gravatar head-shot or About Me picture.  The first will communicate the results you offer, the second will communicate your personality… together, they make you twice as memorable.
7 Best Practices You Need To Know Before Designing Your Logo

7 Best Practices You Need To Know Before Designing Your Logo

  1. Simple is better  – Some say you ought to be able to sketch a logo on paper after looking at it for 10 seconds or it’s TRASH. Did you say “harsh”? I think “brilliant”! It would guarantee getting the attention -and business- you deserve. In today’s day and age, people don’t have time to solve a cryptic message that gets their head spinning… as creative and cute as you may find it. Keep in mind that we are building a brand, not an art masterpiece.  Some of the most powerful brands of all time have the simplest logos, which I’m sure you can see in your head right now, and people can globally recognize them even without the name!
  2. Low Maintenance – Most successful logos out there are two-color based and use easily legible fonts (serif or sans-serif). I suggest to avoid too many colors, metallic colors (gold/silver), “textured” looks, and “photo based” looks, and thin lines or gradients. These are all hard to reproduce and can get pricy in print, too.
  3. Versatile & Practical – Make sure your logo design will look the same on print and web, by matching web-safe colors. Your business name and the logo concept should be legible and easily appreciated at any logo size, materials (from a pen to a shirt), and style (multicolor, monochromatic, light, dark).
  4. Competitive  – Be aware of industry standards and take a peak at the competition. Be unique in your design, but be sure to communicate the value your clientele will get out of your brand and the industry you belong to. Ultimately, it is essential to understand that your logo is not about YOU, but about your audience, their needs, the solutions they are looking for, and how you stand out from the rest.
  5. Professional  Do-it-yourself or web-generated logos look amateurish. A professional logo should not only be designed by an expert graphic artist who follows graphic design principles, it should be developed by a branding expert who understands the expectations your image will create and needs to live up to. Paying for logo design is NOT money down the drain. It is no coincidence- or a secret- that Fortune 500 companies set aside millions of dollars in brand development… and thankfully, your investment probably  won’t surpass the double digit figures.
  6. Tested – After getting the first proof of your ideal logo, you should print it out, fax it, photocopy it, look at it on the screen and look at it at different resolutions. A sensible logo designer will allow you a few revisions before final approval (if this is not specified in the original proposal, make sure you ask how many revisions are included in the quote).
  7. Yours!  Make sure you own rights to YOUR logo and have your designer deliver your logo in different versions, including black and white. When I work on a logo design, I usually provide JPEG, PDF, PNG, web and print resolutions, as well as PSD, and include the fonts, original images or vector files and fonts, too. Become familiar with file extensions like .PSD, (Adobe Photoshop) .EPS (vector file), INDD (In Design), and .AI (Adobe Illustrator), which is how your source files will be presented. These may not mean anything to you now, but they eventually will (when you REALLY need them!).

Now that you know the basics, think about your ideal logo. Your view and brand self-image is vital for your logo developers to come through. I always stress the point that no one knows you or your uniqueness like you do; I encourage you to be an integral part of the process. It’s time well spent invested, especially when a trusted, qualified mentor guides you through it.

Warning: Beware of brainstorming with your friends and relatives. As awesome, and smart as they are, and as much as we love them, they won’t necessarily have the best advice unless they are our target market – or are experts in branding, of course. My niche includes “moms who want to turn pain into purpose and passion into paycheck, and want to create JOY, BALANCE, and SUCCESS without guilt, struggle, and overwhelm” so asking trusted moms who fit that description – or have in the past – would be my best bet. After I got clear on The Positive Mom logo, I asked my mommy followers on Facebook to choose between my last 3 choices, and discovered that one of the fonts actually made them feel the opposite of what I wanted to convey. It was incredibly valuable feedback!

If you follow these tips and advice, your logo design will serve as a fantastic branding tool that speaks for itself. A credible logo will give you powerful recognition and will weigh in as an important factor on an individual’s decision to trust you and your brand. And wouldn’t that be nice?

Elayna Fernandez - Author - 
Speaker - Success Guide to Moms and Mompreneurs
© Elayna Fernández ~ The Positive MOM

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49 thoughts on “7 Best Practices You Need To Know Before Designing Your Logo

  1. I knew EXACTLY what I wanted when I handed it over to my designer. She did a great job and did just what I asked her to.

  2. These are all fantastic tips. I know I’m mostly attracted to Simple and Practical. I don’t like clutter. So if there’s too much to think about, I tend to stay away from it. Unless of course the brand speaks for itself.

  3. These are great tips that really get me thinking about creating s logo for my blog. About how much should I expect to pay for a professionally designed logo?

  4. I used professional graphic artists who specialize in logo design for both of my blogs. We discussed my needs and played around with colors. One blog has all the design work right there to see, while the other blog doesn’t. I’m happy with what I have. I think it’s important to pay attention to design concepts, but follow your heart.
    PS. I do love your logo design.

  5. I make everything myself on my blog and you are so right. Less is more and the more you have the likely it confuses readers.

  6. Great article. I have considered a logo, but it hasn’t happened yet. With these tips, when my time comes, I’ll have a better understanding of the process and what I need to to do make it my brand.

  7. I like the idea of simple. Sometimes though its nice to have something eye catching. I may consider thinking of a logo for my blog. I have a blog button, but I’m not sure that’s the same as a logo.

  8. Great tips and suggestions. I know that when I first started my blog, my theme and logo wasn’t as appealing as it is now. I decided to give the blog a makeover and it has been a positive change. I love our new logo.

  9. So true! Great advise for people looking to create their brand, whatever it may be. I can’t tell you how many times I look at logos and am tempted to send them an email to let them know what minor changes would make such a big difference!

  10. These are great tips. I never thought of the testing part, seeing how it looks in print, paper, black and white, etc. I do understand the importance of it though, as an integral part of the brand. Now I have research and brainstorming to do. 🙂

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  18. I have read and re-read (and re-read!) this post, so much excellent information and guidance and so much to think about as I work on my logo. This post made me aware of a lot of things I didn’t think about before, such as working to communicate an entire idea instead of just something I think looks cute or trendy. I had a designer design a logo for me before but I hadn’t put the forethought into making it “Meaningful, purposeful, & beautiful” this post helps me as I work on that, thank you!

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