Logo design [ or meme – as we call it in Guerrilla Marketing ] is a critical step to creating your brand, because it establishes the image your audience associates with your offering. With that being said, your logo must be meaningful, purposeful, and beautiful!
The Positive Mom logo was inspired by the word RAISE – as in rearing kids, but also as in helping them grow, and lifting them up. I believe that positive moms can raise positive kids. I was always impacted by the way Rafiki held Simba (in the movie The Lion King) as he presented him to the pride… with pride.. he he he. The mom in my logo supports her child with such joy…as s/he faces her, because besides guiding, teaching, and leading the child, she reflects the world. Her leg is lifted because she is playful, and that’s what women do in the movies when they experience true love’s kiss. The color purple means royalty, spirituality, and imagination. Turquoise means clarity of communication or purpose. The combination of the colors shows feminine energy, and so does her dress. The fonts are feminine, simple, and congruent with the shapes. The color is balanced as it is used in words and shapes, and as it defines the mom and the child as different individuals.
Your logo must communicate an entire idea, simplified to the bare essentials and:
- instantly communicate what your brand stands for
- effortlessly convey why you’re the obvious first choice for them
- trigger an emotional response that generates a desire in just a few seconds
The BIGGEST Misconception About Logo Design For A Personal Brand
As a blogger, work at home mom, or mompreneur, you own a personal brand, so it may seem that your head-shot should suffice to position what you offer – because you offer you (your story or story-telling ability, your writing, your popularity, your perspective, etc.) You need both a logo and a Gravatar head-shot or About Me picture. The first will communicate the results you offer, the second will communicate your personality… together, they make you twice as memorable.
7 Best Practices You Need To Know Before Designing Your Logo
- Simple is better – Some say you ought to be able to sketch a logo on paper after looking at it for 10 seconds or it’s TRASH. Did you say “harsh”? I think “brilliant”! It would guarantee getting the attention -and business- you deserve. In today’s day and age, people don’t have time to solve a cryptic message that gets their head spinning… as creative and cute as you may find it. Keep in mind that we are building a brand, not an art masterpiece. Some of the most powerful brands of all time [Nike, Apple, Shell, McDonald’s, Pepsi...] have the simplest logos, which I’m sure you can see in your head right now, and people can globally recognize them even without the name!
- Low Maintenance – Most successful logos out there are two-color based and use easily legible fonts (serif or sans-serif). I suggest to avoid too many colors, metallic colors (gold/silver), “textured” looks, and “photo based” looks, and thin lines or gradients. These are all hard to reproduce and can get pricy in print, too.
- Versatile & Practical – Make sure your logo design will look the same on print and web, by matching web-safe colors. Your business name and the logo concept should be legible and easily appreciated at any logo size, materials (from a pen to a shirt), and style (multicolor, monochromatic, light, dark).
- Competitive – Be aware of industry standards and take a peak at the competition. Be unique in your design, but be sure to communicate the value your clientele will get out of your brand and the industry you belong to. Ultimately, it is essential to understand that your logo is not about YOU, but about your audience, their needs, the solutions they are looking for, and how you stand out from the rest.
- Professional – Do-it-yourself or web-generated logos look amateurish. A professional logo should not only be designed by an expert graphic artist who follows graphic design principles, it should be developed by a branding expert who understands the expectations your image will create and needs to live up to. Paying for logo design is NOT money down the drain. It is no coincidence- or a secret- that Fortune 500 companies set aside millions of dollars in brand development… and thankfully, your investment probably won’t surpass the double digit figures.
- Tested – After getting the first proof of your ideal logo, you should print it out, fax it, photocopy it, look at it on the screen and look at it at different resolutions. A sensible logo designer will allow you a few revisions before final approval (if this is not specified in the original proposal, make sure you ask how many revisions are included in the quote).
- Yours! – Make sure you own rights to YOUR logo and have your designer deliver your logo in different versions, including black and white. When I work on a logo design, I usually provide JPEG, PDF, PNG, web and print resolutions, as well as PSD, and include the fonts, original images or vector files and fonts, too. Become familiar with file extensions like .PSD, (Adobe Photoshop) .EPS (vector file), INDD (In Design), and .AI (Adobe Illustrator), which is how your source files will be presented. These may not mean anything to you now, but they eventually will (when you REALLY need them!).
Now that you know the basics, think about your ideal logo. Your view and brand self-image is vital for your logo developers to come through. I always stress the point that no one knows you or your uniqueness like you do; I encourage you to be an integral part of the process. It’s time well
spent invested, especially when a trusted, qualified mentor guides you through it.
Warning: Beware of brainstorming with your friends and relatives. As awesome, and smart as they are, and as much as we love them, they won’t necessarily have the best advice unless they are our target market – or are experts in branding, of course. My niche includes “moms who want to turn pain into purpose and passion into paycheck, and want to create JOY, BALANCE, and SUCCESS without guilt, struggle, and overwhelm” so asking trusted moms who fit that description – or have in the past – would be my best bet. After I got clear on The Positive Mom logo, I asked my mommy followers on Facebook to choose between my last 3 choices, and discovered that one of the fonts actually made them feel the opposite of what I wanted to convey. It was incredibly valuable feedback!
If you follow these tips and advice, your logo design will serve as a fantastic branding tool that speaks for itself. A credible logo will give you powerful recognition and will weigh in as an important factor on an individual’s decision to trust you and your brand. And wouldn’t that be nice?