In business, like in life, you become who you ‘hang out with’ and, if these individuals are powerful, then you are guaranteed to acquire power. This is the kind of proximity you want to leverage.
Authentic connections are an essential business and marketing tool.“You’re one connection away from everything you want“, says Larry Benet AKA “The Connector”.
How do you upgrade from shoe boxes full of business cards to building meaningful connections?
1-Be cordial: Introduce yourself in a friendly, memorable way. Give an honest compliment, if appropriate.
2-Be Inquisitive: Skip the small talk…as a matter of fact, skip any talk. Ask questions! Find out what they are passionate about, what matters most to them, what projects they are working on.
3-Be Helpful: Figure out a way to help your new connection achieve the goals they share. Creating value for your network is increasing your net worth.
Practice this model as often as possible and you will understand Tony Robbin’s quote “Proximity is Power”. Having close relationships with influential game-players in your industry [or any industry] will put you in a position of power…and profit!
It’s not what you know, it’s who you know…and who knows you! Furthermore, it’s how well you know them and what they know about you.