What Is Guerrilla Marketing?

Sometimes I tell someone I am a Certified Guerrilla Marketing Master Trainer, and I am surprised when they ask “What Is Guerrilla Marketing?” I really thought everyone knew the answer!

I first learned about Guerrilla Marketing when I was attending college in the Dominican Republic since the book, Guerrilla Marketing, was a required read for the MBA program.

Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business..In 1984, marketer  and author Jay Conrad Levinson coined the term “Guerrilla Marketing” in his book by the same name, in which he introduced the concept of achieving conventional goals, such as PROFITS and JOY, with unconventional methods, such as investing time and energy instead of money.

Guerrilla Marketing is the secret to grow a business with literally no budget. Adopting the guerrilla philosophy and mindset was crucial to go from single mom with a JOB to mompreneur MomPrayNeur.

I am proud to be able to say that I was  personally trained and mentored by Jay Conrad Levinson in his home. He was a magnificent mentor and success guide. He was an excellent human being and my family and his became really close. I miss him very much

But let me tell you more about Jay’s journey before becoming The Father of Guerrilla Marketing:

  • Jay Conrad Levinson served as Senior Vice-President at J. Walter Thompson and as Creative Director and Board Member at Leo Burnett Advertising. Jay was known for his philosophy that advertising campaigns needed to be clever, unique — outrageous, even— in order to create buzz and become memorable. Would you agree that he was ahead of his time?
  • Jay Conrad Levinson is responsible for some of the most successful advertising campaigns on the planet: The Marlboro Man, The Pillsbury Doughboy, Allstate’s good hands, United’s friendly skies, the Sears Diehard battery, Morris The Cat, Tony the Tiger, and the Jolly Green Giant.  Are you familiar with any of these?
  • Some of the corporations that benefited from Jay’s brilliant advertising mind are: Wells-Fargo, Citicorp, Visa, Viacom, Charles Schwab, University of California, Kampgrounds of America, BF Goodrich, Gallo wines, the Sharper Image, Peterbilt Motors, Chrysler Corporation, Honda, Club Med, PBS, Playboy, Hyatt, Encyclopædia Britannica, Pacific Telephone, Old Spice, Arby’s, the United Way, Rolling Stone, Montgomery Ward, Nissan, Mercedes, Volvo, and Holiday Inn… and more! Are you impressed by Jay yet?

Jay also taught Guerrilla Marketing at the University of California, Berkeley Extension Division for 10 years, where he had none other than Steve Jobs, Bill Gates, and Michael Dell as his students! The 7 Sentence Marketing Plan I take my clients through is based on the same plan they used to create Apple, Microsoft, and Dell computers in just 5 minutes!!! Mind-blowing, isn’t it?

Jay Conrad Levinson The Father of Guerrilla Marketing, founder of Guerrilla Marketing Business UniversityToday there are 58 volumes of the Guerrilla Marketing books, translated into 62 languages, and more than 21 million copies sold worldwide. More importantly, millions of lives have been transformed, thousands of profitable businesses started, and immeasurable profits made because of Jay’s contribution.

The Guerrilla Marketing weapons are all no cost or low cost. When you use them, you achieve the results you want in your business without breaking the bank, and you will inevitably develop a Millionaire Mom Mindset in the process of implementing this marketing approach and ideology. It’s a win-win!

You can find more information about Guerrilla Marketing, and Jay Conrad Levinson and his legacy at the Official Website of Guerrilla Marketing International.

If you are ready to work with a Guerrilla Marketing coach and trainer, Let’s Talk. I’d love to partner with you so we can get started on a journey toward achieving your BIG marketing and business goals while staying within your SMALL budget.

Elayna Fernandez - Author - 
Speaker - Success Guide to Moms and Mompreneurs
© Elayna Fernández ~ The Positive MOM

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63 thoughts on “What Is Guerrilla Marketing?

  1. I have heard of the term “Guerrilla Marketing” before, but honestly had no clue as to what it was (other than marketing of course). Now that I know, I’m definitely going to look into it a lot more. Thanks so much for sharing! 🙂

  2. I would have been asking the same question too so it’s a good thing you cleared that up. Seems like a great tool though and one I should look into some more.

  3. I took a marketing class when I was in high school. I loved it. I really enjoy doing pr with my blog and learning all I can on my own. I have never heard of those books I’ll have to check them out

  4. That’s very cool to have been able to get personal mentoring from someone who has been successful in accomplishing the same things you do and would like to do in the future.

  5. I have read the guerrilla marketing books and I must say I really love them. When I first start blogging I knew I wanted to think about doing it as a business so I picked up on of those books and it really helped me think about the different ways I should market myself and my blog.

  6. Sounds like a great way to market one’s business in a very proactive way. I need to look into it more.

  7. I have never heard of guerrilla marketing before. It sounds like a great way for small business owners to approach marketing. As a side note, I couldn’t read a good bit of your post as it was spilling over into your sidebar. I actually had to highlight the whole chunk of text to make it stand out from the buttons on your sidebar. I don’t know if anyone else is having that issue too. I am using the Chrome browser

  8. I have never heard of the term but it seems like it would be interesting to read more about it. I sure it has helped many.

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