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How To Make Your Book A Bestseller

I recently had a conversation with an aspiring author about the book she wants to write. I am so excited to help her shape her story and package her knowledge, her experience, and her expertise in a book, and she’s thrilled to have my coaching and self-publishing help.

What was interesting to me is how surprised she was when I declared “Your book will be a bestseller!” She had never even contemplated this possibility!

How to make your book a bestseller

Have you thought about writing a book? Do you know you can become a bestselling author? I can help you!

How to make your book a bestseller

Let’s go through some not-so-obvious steps you must take before you start writing, to make your book a bestseller.

Before you write your book

Elayna Fernandez ~ The Positive MOM

Set the intention. I believe that everything is created twice, so before you can become a bestselling author, you must resolve that your book will be a bestseller. You’ve got to believe with all your might before you see this bold goal manifested.

Elayna Fernandez ~ The Positive MOM

Visualize. Write down your big vision for your book in great detail and then spend a few minutes each day seeing it play out in your mind. Imagine what your readers are saying and the transformations and breakthroughs that have been made possible by your book worldwide.

Elayna Fernandez ~ The Positive MOM

Find a mentor. Invest in the guidance, wisdom, and expertise of someone you respect, trust, and admire. A mentor can deepen your understanding of what you already knew and teach you what you didn’t know you needed to know. This decision alone will save you the sanity, time, energy, and money!

Elayna Fernandez ~ The Positive MOM

Map it out. I created a powerful mapping tool that I use with my book coaching and self-publishing clients to assure we produce a high-quality book. As Stephen Covey would say, you must “begin with the end in mind.” Whether you are publishing with a hybrid or traditional book publisher or self-publishing your book, you’ve got to have a book proposal or business plan that sells your book!

Elayna Fernandez ~ The Positive MOM

Craft your brand. In my opinion, the number one mistake entrepreneurs make is that they market first and brand later. Make sure you get clear on what you stand for and communicate it clearly through words, images, and the whole customer experience.

Elayna Fernandez ~ The Positive MOM

Give first. Being charitable is not just about giving back, it’s about giving first. I am a huge believer in the Law of Circulation and that’s why I seek opportunities to serve, why I pay tithing, and why I practice what I call “generosity marketing.” 

As you write your book

Once you have a catchy title, a compelling subtitle, and an attractive book cover, you can start telling others you’re the author of your upcoming book and take even more steps to make your book a bestseller.

Elayna Fernandez ~ The Positive MOM

Create content. Having a powerful content strategy is essential to making your book a bestseller. Writing search engine optimized blog posts, making videos, and posting on the social platforms where your ideal readers hang out is a great way to start positioning yourself as a trusted leader in your field. 

Elayna Fernandez ~ The Positive MOM

Build a list.  When you craft a complimentary product to offer in exchange for your web visitors and followers’ e-mail address, you can keep them on a list and can send them promotional messages. Of course, it is essential to provide constant massive value to keep them engaged.

Elayna Fernandez ~ The Positive MOM

Speak. You can either host your own event or pitch to speak at others’ events, whether live or virtual, so you can serve your audience and meet strategic partners that can support your book launch. As you continue to be genuinely helpful to others, you can build strong partnerships with them. I’ve had the honor to share the stage with some of my most admired mentors and that has been a great privilege!

Elayna Fernandez ~ The Positive MOM

Teach. As you write your book, it is helpful to teach your content (if you have not yet done so) and get feedback from your ideal students. Teaching a course on your book’s subject matter can provide key language that will make the book more successful, as well as greater perspective. 

Elayna Fernandez ~ The Positive MOM

Mastermind. Being part of a community of entrepreneurs can keep you energized throughout the bumpy road of book writing. While these professionals do not have to be book experts, the conversations you have with them can spark ideas you can ponder about, and perhaps even study with your book coach and book publisher for consideration. If you do talk with bestselling authors, you can ask them about their tips and strategies, so you can model their success.

Elayna Fernandez ~ The Positive MOM

Ask for endorsements. As soon as your manuscript is finished, you want to have potential reviewers ready to read it and endorse it. Having a credible expert write the foreword of your book and having known personalities praise your book contents will do wonders for your own credibility as an author. Remember to have a signed NDA (nondisclosure agreement) on file before you send any electronic files or galley copies.

Elayna Fernandez ~ The Positive MOM

Reframe rejection. As you start sharing your book title, book subtitle, book cover, book proposal, or book idea with others, you will be met by a wide range of opinions. Remember what I always say: rejection is redirection. Every time you get a NO, it means you are being redirected to the Next Opportunity, so you can get inspired, encouraged, and excited to go on!

Before you launch your book

Elayna Fernandez ~ The Positive MOM

Set an official launch date. When you set a launch date, you can channel all your marketing efforts to get a lot of sales within a certain period of time to make your book a bestseller. Give yourself plenty of time to launch, so that you can market to your potential readers and your promotional partners can market to their audiences, as well.

Elayna Fernandez ~ The Positive MOM

Create a book trailer. As a movie fan, I get really excited when a new trailer comes out. Trailers are designed to highlight the best parts of the movie to create engagement, excitement, and interest. You can do this with your book, as well. If done well, a book trailer is going to help generate buzz around your book, especially since it can be shared all over the web.

Elayna Fernandez ~ The Positive MOM

Get publicity. Writing and distributing a press release about the book launch is a great way to get eyes on the book because it positions it as a newsworthy event. You can pitch magazines and virtual publications, podcasts, and traditional radio shows, as well as live streams and traditional television shows, so you can get interviewed in niche-specific outlets on or around the day of your book launch. If the idea of getting on camera terrifies you, hire a media trainer to help you get past this fear – it will be well worth it.

Elayna Fernandez ~ The Positive MOM

Book landing page. When you provide all the information pertinent to the book in one single place, it becomes easier for your readers to buy your book, because a confused person won’t take action. You’ll want to direct book buyers exactly where you want them to purchase the book, stack great bonuses from affiliate partners to make the offer irresistible, and collect your buyers’ email addresses so you can offer ongoing support.

Elayna Fernandez ~ The Positive MOM

Schedule book signings. Call your nearby bookstores and schedule a book signing so you can have people in your community come to support you, and you can even get in front of store goers who have never heard from you. When we had a book signing for Elisha and Elyssa for their book, I Love ME!, many local publications, both online and offline, announced the event at no cost, too. There’s so much free marketing you can benefit from when you’re proactive.

Elayna Fernandez ~ The Positive MOM

Ask your readers for support. When you publish a high-quality book, your readers want to help you, but sometimes they don’t know just how. Ask them to share your book with their friends and relatives, to post about it on the social media platforms they frequent, and to write a review with their honest thoughts.

Your book can be a bestseller!

These marketing strategies will help you make your book a best seller. As you become a successful published author, you can easily, effectively, and expeditiously increase your credibility, visibility, and profitability. 

Do you want to become a bestselling author? I believe you can! Share your thoughts in the comments below – and if you want to write a book, publish it, and make it a bestseller, let’s talk!

Elayna is a homeschool educator, single mom of 4, founder of the Positive MOM Community, award-winning Storyteller, Story Strategist, and Student of Pain. She’s a bestselling author, internationally acclaimed keynote speaker, and 3x TEDx speaker. To receive a gift from Elayna, click HERE.

Be Positive and You Will Be Powerful ~ Elayna FernandBe Positive and You Will Be Powerful ~ Elayna Fernandez ~ The Positive MOMez ~ The Positive MOM
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Renrick Palmer

Wednesday 3rd of January 2024

Writing a book takes a lot of commitment. Everything you mentioned above is a must as it helps to contribute to the books success. Stephen Covey advise to “begin with the end in mind.” is not to be take lightly.

Stephanie

Tuesday 2nd of January 2024

Elayna, you're the G.O.A.T. for me. The insight and the comprehensive instructions on how to make your book a best seller are a game changer. I wish I'd known these golden nuggets of information last year when I published my first book. However, I know it NOW! 🔥🙌🏾🥰

Mary Ottman

Sunday 31st of December 2023

Elayna, wow!

This is such a comprehensive list of steps to have a book become a bestseller. And I'll be honest, the hyperlinks to other topics were so interesting that I went to several other pages checking out other great content!

I am going to use so many of these steps in my next project.

Thank you for this great advice!

Nikki cruise

Saturday 30th of December 2023

Im sooooo glad I double checked - I almost missed this one. So mugh good stuff ans clear concise strategy. Thank you.

Stephanie Shaffer

Saturday 30th of December 2023

Thank you Elayna! I truly beleive that every one of us has a book inside of us to write. I have a document with over 25,000 words just sitting in my computer. I feel like I need a month to do nothing but focus on finishing it. I appreciate your guidance in this blog. You are SO helpful!