Journalists, editors, and researchers are always looking for an expert to interview on their media outlets, and that could be you.
How is that possible?
Consistently publishing blog posts on your website makes you a newsworthy personality and increases your possibilities of being featured on news media.
Adding a media page is a strategy you can use to skyrocket your blogging success and be intentional about attracting media exposure.
Being a blogger makes you a newsworthy personality, often featured on news media.
Journalists love Google and Social Media as much as you and I do and use these search engines to find what they need for a feature story or segment.
If you’ve been blogging for over a day or two, you’re already learning about using hashtags and keywords, so as you improve your efforts, you are making it easier for them to find you.
And that’s where having a media page on your blog or website comes in handy. I actually call it my media center, and you can use other terms like press page, press room, newsroom, or simply press or media will do.
I’d like to point out that I’m not talking about a blogging press kit. Your media page is a press-friendly page on your blog or website specifically and strategically designed as a marketing tool to appeal to those who want to learn, write about, and spread the word about you.
Your media page is where you compile relevant information to help media representatives in their effort to showcase you and your expertise as a source.
Why Your Blog Needs A Media Page
If a reporter or podcast producer wants to interview you or an editor wants to write about you or quote your content in a magazine or any traditional publication, they come to your website.
You need a media page so there is a convenient page where these media reps can find all or most of the information they need.
If you are among the candidates they are considering for their piece or segment, and you are the one who has provided this resource to make it a quick, seamless, and painless process for them, you would become THE obvious choice!
Having a media page on your blog or website is a great way to engage broadcast media journalists and attract media publicity to your blog.
It’s very easy to set up and it doesn’t require a great deal of investment or technical knowledge. To summarize:
Top 3 Reasons Why Your Blog Needs A Media Page
- A media page adds credibility to your website, helping you look professional, serious, and organized.
- A media page helps you position yourself as an expert in your chosen field – or topic.
- A media page makes it easier for reporters to feature you on blogs, websites, local or national newspapers and magazines… and even radio and TV!
7 useful things you can include on Your Blog Media Page
Now that we established why it’s a must to have a media page on your blog or website with useful information for reporters, researchers, producers, publishers, editors, journalists, and TV hosts… You know, media professionals, I will share with you just what they find useful when they are considering a source.
Contact information ~
Reporters love it when you provide contact information, because, very often, they are on deadline and they want to contact you on the spot.
Your Twitter handle is paramount these days because reporters LOVE Twitter. A professional e-mail address that matches your domain name, and your telephone number.
I added the links to my social profiles, even though I have icons on each page. You can opt to have a P.O. Box for your mailing address if you don’t want to list where you live.
Short biography ~
I call this a “mini bio,” and it is very short and sweet (no more than 100 words). It’s a condensed list of highlights of who you are. Include why you started, when you started, where you are in the world and a fun summary of your topics. In a few words, you’ll communicate what the value is you have to offer.
Here’s my short bio:
Known worldwide as the Positive MOM, Elayna Fernández is a bestselling author, internationally acclaimed storyteller, and award-winning mom entrepreneur. As founder of The Positive MOM Community, Elayna helps moms turn their painful stories into bestselling books, profitable courses, and well-crafted impactful talks, so they can earn passive income as inspiring messengers and digital entrepreneurs.
Her award-winning Emotional Wholeness programs inspire millions of moms around the world to break cycles, find peace, and feel whole. To learn more about Elayna, visit thePositiveMOM.com and follow her @thepositivemom and join her FREE community for moms and mom entrepreneurs at community.thepositivemom.com.
You can always link to your About Page, your long-form bio, or a particular blog post as an option for them to learn your story.
When I get media visibility, I like to be strategic as to what pictures are shared. You can include an easy URL or right-click download of your logo and professional headshot (or other relevant graphics and high-resolution photographs).
On my media page, I offer both a web version and a print resolution version of my photo, just to make it even more intuitive. If the images are subject to copyright, don’t forget to credit the photographer so the media rep can do that, as well.
Interview topic ideas ~
You can provide anything from general topics to very specific questions you want the reporter to ask. I use my blog categories (motherhood, mompreneurship, and mindset for moms) to keep it broad. I do have a separate page with interview questions, quotes, and sound bites.
You can sprinkle your interview topics on everything you publish about yourself.
I added this sentence to my extended bio “Elayna is a powerful advocate of diversity, inclusion, and representation.” Even though these are not my categories directly, these are topics I’d like to cover during media interviews.
Who is your average reader and what is your niche? Who is your audience?
Broadcast media professionals are extra interested to chat with you when they know you are already speaking to their intended audience.
Get clear and communicate it with clarity so you can capitalize on that! Many people pitch and pitch but don’t land
Media Love ~
List [and link to, if possible] ANY media features you have to date and continue adding over time. You can add:
- Articles written about you
- Articles where you’ve been quoted
- Previous interviews (video, audio, written)
- Press releases
- Guest blog posts on a site relevant to your expertise.
By the way, your podcast or YouTube Videos count, as well, since they showcase your radio voice and your TV presence.
On my media page and on every main page of my blog, I display the “As Seen On” or “Featured On” logos of the most relevant sites and outlets that have given me coverage. You’re not doing this to show off, but to show media experience.
I mention that I have been featured on FOX, CNN, ABC, NBC, FOX, CBS, The CW, The Huffington Post, Thrive Global, Telemundo, CNN, LATINA, SUCCESS Magazine, Univision, Good Morning America, Reader’s Digest, Despierta America, Entrepreneur On Fire, the Wall Street Journal, Scary Mommy, and other national and international media.
I also have a few testimonials and endorsements of people who have enjoyed having me as a guest or featured expert, so they know what they can expect.
Sample Work ~
It’s always a good idea to provide a few links blog posts about your topic of expertise, or snippets of your philosophy (such as quotes or tweets), without any spoilers.
I have a list of some of awards I’ve received, books I’ve been a part of (including the book covers), and my viral quotes, like, “Treat your body like it belongs to someone you love.” Anything goes, as long as it’s relevant! And true, of course!
If you have products for sale, such as a book, or offer public speaking and training, link to relevant retails and product or booking information. If the media rep is feeling extra generous, they may provide free publicity and promotion to your offering. Bonus!
That covers it (pun intended)!
A media-friendly press page on your blog has no cost to you if you know how to add a page to your WordPress website. It does take some time to gather it all together and organize it with a flare.
I guarantee you it will be worth it. Not only will you stand out and will be prepared to seize media opportunities, but it will help you get focused as a blogger and mompreneur.
If you just have one thing out of the 7 items above, build your media page anyway and you can add, tweak, and refine it later. Remember that a long journey starts with the first step. That’s how we all start!
Do you have a media page on your blog or website? Many bloggers miss out on media opportunities because they don’t have a media page… don’t be one of them!
My mission is to help moms find peace, break cycles, and feel whole so they can be present, peaceful, and positive moms. To receive a gift that can get you started on that journey click HERE.
Learn 21 Ways To Skyrocket Your Blogging Success
Saturday 4th of July 2020
[…] a press-friendly page helps reporters choose you as a source so they can showcase you, your blog, and your expertise. […]
Lora Dene King
Wednesday 8th of April 2020
I totally agree and find it very useful for everything that was mentioned. It was much-needed information. I have used a few pointers mentioned and some I never thought to use that will be very resourceful. Thank you so much.
Friday 9th of August 2019
This is so much valuable information! Media pages can be difficult to put together without guidance or experience, but they truly make all the difference when it comes to, well, the media! I'm so grateful that you've shared this with us. Updating my media page is going to be so much easier with this advice in mind.
7 Killer Tricks For A Book Launch Press Release That Stands Out ★ Elayna Fernandez ~ The Positive MOM ♥
Monday 5th of August 2019
[…] need your headshot and an image of your book cover, so provide those ahead of time. If you have a media page, even better, because it will make their job […]
5 Proven Ways To Leverage The Media Power Of LinkedIN ★ Elayna Fernandez ~ The Positive MOM ♥
Saturday 3rd of August 2019
[…] of what you want them to know about you and provide a link to download your media kit or a link to the media page on your website / blog, so they can learn […]